A Case of Guidance

Whether you’re the big bad wolf or Gandalf the wise; Peter Pan or Hercules; a natural introvert or an extravert personality type – the ability to tell stories and weave narratives has become a discipline for most successful leaders.

An Essential Skill to Communicate Data

For decades, data and narrative have held opposite ends of the thinking spectrum, reflecting as they do, the analytical and logical left hemisphere of our brain juxtaposed against the imaginative, intuitive right hemisphere. Human beings have often perceived these concepts as worlds apart.

Advocating for the discipline of Storytelling, its relationship and application to diverse areas, business, non-profit and leadership, puts Brifiworks on a constant quest for distinctive voices who contribute to amplifying the meaning of stories in our lives why they are central to the human’s existence.

Storytelling is Central to Human Existence.

Ever since human beings sat around the fire in caves, stories have served human expression in several narrative outlets: literature, poetry, theatre, music, and cinema, among others, with the mission of informing, entertaining, instilling moral values and, more broadly, for elevating humans’ souls.

The time of the year when everything slows down to the change of season is at the doors. Days are getting shorter, and the long evenings offer the chance to snuggle with whom we love the most and read a good book with a cup of tea, filling our hearts with warmth and peace.

The Rise of Content Strategy

Back in 1995, during times when services like social media, blogging, smartphones, and cloud computing were not on the radar, Steve Jobs, co-founder of Apple Inc., did the longest interview that the public had ever seen. Jobs emphasised the role of content as opposed to process and how companies scaling up fail to understand its relevance.